The World Sustainable Hospitality Alliance unites the industry's leading companies to pioneer a hospitality sector that uplifts people, honours the planet, enriches communities, and ensures destinations thrive for generations.
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66,000+
Hotels represented
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8M+
Rooms globally
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300+
Brands across the network
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50+
Member companies
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30+
Years of industry leadership
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15,000
Hotels onboarding to Vera-FY
Our Vision
What is Net Positive Hospitality?
A hospitality sector that gives back more to its destinations than it takes. Net Positive strategies put more into society, the environment, and the global economy than they extract โ across four pillars.
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People
Respecting and enriching the lives of all our people. From human rights frameworks to youth employment programmes, we champion fair, inclusive, and empowering workplaces across global hospitality.
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Planet
Replenishing resources and restoring biodiversity for a thriving natural world. Our climate action and water stewardship initiatives set the measurement standards the industry relies on: HCMI, HWMI, and beyond.
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Place
Working in harmony with our communities and ecosystems. We help hotels become positive forces in their destinations โ supporting local economies, protecting cultural heritage, and regenerating natural environments.
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Prosperity
Ensuring economic successes and opportunities benefit all. Sustainability is not just an obligation โ it's a commercial advantage. We help members unlock the business value of being Net Positive.
Our Platforms
Tools That Power the Industry
From data verification to workforce training to the industry framework โ these are the platforms that underpin your membership.
ESG Data Platform
Vera-FY
The hospitality industry's sustainability data operating system. Collect once, reuse everywhere. Built on WSHA's globall...
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Sustainable Hospitality Training
World Academy
The World Academy for Sustainable Hospitality transforms workforce behaviour at scale. From frontline staff to C-suite l...
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The Industry Framework
Pathway to Net Positive
The Pathway to Net Positive Hospitality is the industry's roadmap for sustainability transformation. It breaks the journ...
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The Opportunity
Two Ways to Join the Movement
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Hospitality Members
For hotel companies committed to sustainability. Your membership fee converts into flexible credits โ invest in Vera-FY data verification, Academy training, events, governance, and visibility benefits. You decide what matters most.
For sustainability technology companies. Connect your solution to 15,000 hotels via the Vera-FY API. Pay a base fee plus invest in ecosystem integration, events, and visibility. Earn 10% ongoing affiliate revenue on every sale through the platform.